How have you been doing? Pretty well, it looks like. I’ve noticed you’ve been buying up lots of other stores, rolling them into your own business, trying to take over the world. Heck, you’ve even got our local postal workers delivering your packages on Sundays! I’d love to know how you finagled that one.
Anyway, I wanted to talk to you about our prime membership.
We only signed up for your prime service because of Netflix. We loved Netflix, you see, but like a lot of other people, we were upset when they split their DVD and streaming services, increasing the expense while decreasing the service, and so we opted to go with Amazon for our movie watching needs. The two-day shipping was a bonus that we’ve enjoyed, but it was not our primary reason, and it’s always important to remember your initial motivations for doing a thing.
It’s important, because we almost never use that streaming service we signed up for. The selection of films seldom suits our tastes, but we aren’t browsers anyway. Our television time is pretty limited and we are fairly intentional about our watching. Sadly, you almost never offer any of the films we are wanting to see, and so we are more likely to borrow from the library than stream from Amazon.
That’s why we canceled our membership.
You’ve tried, over the years, to add so much value to that membership that nobody would ever want to leave. I get that, and you’ve done a pretty good job, but we aren’t the sort of people to put all of our eggs in one basket. We don’t own any of your “smart” devices, like Alexa or Echo. (Why do I need you listening in on my conversations all the time? Google is bad enough.) We don’t have a fire tv. We don’t use your music service. We don’t have a kindle unlimited subscription. Basically, we’re just not that invested in the Amazon lifestyle. We like to live life on our own terms, not yours.
That’s why we cancelled our membership.
We figured that we were only really using the shipping option, and that we did fine before prime with the free super-saver shipping, and it would be no big deal to go back to that. But here’s what we’ve noticed in the last couple of weeks:
You reserve certain items just for prime members. Stupid items. A Star Wars film available at the local grocery store. A pair of scissors. Sewing needles. I mean, come on. Really? I wouldn’t mind if it was some kind of exclusive merchandise, but these are fairly common items. I picked them up today while I was in town. Paid less, too.
You haven’t been shipping my orders. At all. I ordered some CDs for my daughter’s birthday. I ordered them on November 28, and I selected 5-8 day shipping. Today is day eight, and they haven’t shipped yet, and according to your schedule, they might not even make it in time. I canceled that order – and every other open order I had, too – and bought the stuff from Walmart. The cost was the same, and guess what? They offer free two-day shipping or same-day pickup.
The thing is, Amazon, you’ve forgotten that I’m still a paying customer. Or, I was. You owed me the same level of service that you owe any of your customers. I just don’t happen to need my stuff the day after tomorrow. But you aren’t giving me that service, and I don’t pay for the privilege of shopping at a particular store. And if I’m going to be treated like a second-class citizen, I’ll take my business elsewhere. Wouldn’t you? I’ve been checking prices, and you’re just not that good of a deal, anyway. You were convenient, yes, but if you don’t ship? Not so much.
We’ve spent a lot of money with you, Amazon, sometimes because we were too lazy to go out and get the things we wanted, sometimes because we didn’t plan as well as we should have, and sometimes because you just make it so darned easy. But it’s time for us to go our separate ways. We don’t need you as much as you need us. This is your loss, not mine.